To celebrate parcelLab’s 10th anniversary, I designed Unboxed, a limited-edition industry magazine that blends brand storytelling with an editorial approach. The goal was to create a publication that felt premium and collectible while keeping the branding understated so it wouldn’t read as a traditional marketing piece.

With just five weeks from concept to final print, I led the entire design process, from art direction and layout to production. Leveraging tools such as MidJourney, Gemini, and ChatGPT, I accelerated the creation of bespoke illustrations and visual assets while maintaining a cohesive, contemporary aesthetic. The design followed a modern editorial style, combining bold typography, refined layouts, and striking imagery to create an engaging reading experience.

The magazine was printed on 250gsm silk with a gloss-laminated cover and 115gsm silk inner pages, finished with perfect binding for a polished, high-quality feel. We produced 800 copies, distributed at parcelLab’s company offsite and shared with both existing and prospective clients.

Unboxed delivered a balance of celebration and insight, creating a memorable keepsake that honored a decade of growth while laying the groundwork for future editions focused on thought leadership and industry perspectives.