To mark parcelLab’s 10th anniversary, we created Unboxed, a limited-edition industry magazine blending brand storytelling with an editorial feel. The aim was a premium, collectible publication with understated branding that avoided traditional marketing tropes.

With just five weeks from concept to print, I led art direction, layout, and production. Using tools like MidJourney, Gemini, and ChatGPT, I accelerated the creation of bespoke visuals while maintaining a cohesive, contemporary look. The magazine was printed on 250gsm silk with a gloss-laminated cover and 115gsm silk inner pages, finished with perfect binding. We produced 800 copies for distribution at parcelLab’s company offsite and to key clients and prospects. Unboxed balanced celebration with insight, creating a memorable keepsake that honoured a decade of growth and set the stage for future thought-leadership editions.